Britannica Money (2024)

Finding the right mix for your portfolio.

© Lynne Ann Mitchell/stock.adobe.com

One of the first things you learn as a new investor is to seek the best portfolio mix. Many financial advisors recommend a 60/40 asset allocation between stocks and fixed income to take advantage of growth while keeping up your defenses.

Here’s how 60/40 is supposed to work:

  • In a good year on Wall Street, the 60% of your portfolio in stocks provides strong growth.
  • In a down year, having 40% of your portfolio in fixed-income assets like bonds protects at least some of your stash from Wall Street’s worst losses, because bonds usually, but not always, do better than stocks in tough times.

Key Points

  • For decades, financial advisors recommended investors pursue a 60/40 asset allocation between stocks and fixed income.
  • The 60/40 method worked well in the decade before the COVID-19 pandemic, but hasn’t done as well since then.
  • Investors should still consider 60/40, but it’s not something to just set and forget.

Like a lot of things, that began to change during and after the COVID-19 pandemic, and now 60/40 seems in danger of fading with the “before times.” The big blow came in 2022, when stocks and bonds both got crushed during the first three-quarters of the year.

“It is no secret that 2022 has not exactly been the year of the 60/40 portfolio,” wealth management firm Bespoke Investment Group noted in an August 2022 report to investors. “This year has left nothing safe, with both stocks and bonds hit hard. … No matter which way you cut it, 2022 has been the worst year of the past half century for stocks and bonds combined.”

Stocks dove in 2022 amid inflation, supply-chain issues, COVID-19-related shutdowns in China, the Russian attack on Ukraine, and worries about falling U.S. corporate earnings. Meanwhile, bonds offered no protection, falling sharply as the Federal Reserve fought inflation with dramatic increases in interest rates (bonds fall as rates rise).

Asset allocation is still important

If 60/40 is dead, how do you plan your asset allocation? Is 70/30 the new 60/40? Or something else?

First, don’t be too quick to abandon 60/40:

  • 2022 is an outlier, not necessarily the new normal. The only other years that saw both bonds and stocks sitting on losses through August were 1973, 1974, and 1981, Bespoke said in its report. This applied to both corporate and government bonds.
  • Goldman Sachs noted in a 2021 report, “The classic 60/40 portfolio has generated an impressive 11.1% annual return over the last decade.”
  • The Fed’s rate increases mean you can get better yields on bonds purchased at lower prices.

That doesn’t mean 60/40 was always a great idea. During a so-called “lost decade” starting in the early 2000s, a 60/40 portfolio gained just 2.3% a year on average, Goldman noted.

Until the Fed began aggressively raising rates in 2022, interest rates were historically low, meaning fixed income assets didn’t pay the impressive yields investors enjoyed decades ago. Plus, heading into the pandemic, stocks were relatively expensive, as measured by the S&P 500 forward price-to-earnings (P/E) ratio, which was above 18 in the early 2020s as opposed to a historic P/E closer to 15 or 16. Employing a 60/40 investing strategy during times of lofty P/E ratios means buying stocks at higher than normal prices, possibly with less future growth.

But generally, 60/40, 70/30, and other asset allocation strategies continue to make sense. The idea is to benefit when stocks bounce and get some protection when markets fall or stagnate. But you might want to tinker with your portfolio as the tide goes in and out, rather than setting the dial at 60/40 and never looking again.

Adjusting for age and exploring alternatives

Some investment experts recommend adjusting your asset allocation over time. For instance:

  • In your 20s and 30s, when you have many years left to work, you might go with a more aggressive stocks/bonds formula like 80/20 or 70/30. The idea is that you should have plenty of time to recoup any major losses, because retirement is far away (and you have a salary to live on). Also, early growth (hopefully) in the stock side of your portfolio allows you to take better advantage of compounding.
  • In your 40s and 50s, you might get a bit less aggressive and adjust to a 55/45 or even 50/50 asset allocation. This protects you somewhat from the danger of starting retirement with huge recent losses in the case of a poorly timed bear market.
  • In retirement, you still need some growth, but you might rely more on income as you try to protect your money. In that case, even a 40/60 allocation of stocks to bonds might make sense.

You can also tinker with the formula and consider a 55/35/10 or 50/40/10 strategy where you pepper in some alternative investments. This might mean exploring real estate investment trusts (REITS), commodities, gold, cryptocurrencies, or other asset classes that don’t tend to move in lockstep with the stock market.

Although crypto and real estate seem closely linked to the fortunes of large-cap stocks, commodities (think oil, grains, and industrial metals) could offer growth when stock and bonds get buried. They did pretty well in 2022, helped by rising prices.

The bottom line

A 60/40 mix doesn’t have to be monolithic—many different types of stocks and bonds are available. If you want to stay 60/40 but get a bit more protection for the “60” bucket, you could direct some funds into “defensive” stock sectors like consumer staples or utilities, which can be less volatile than large-caps. These sectors also typically offer appetizing dividends, which you could consider keeping instead of reinvesting as your income needs grow in retirement, or if you dial back on work.

On the other hand, if you want the “40” bucket to generate higher returns, consider sprinkling in some corporate bonds instead of just government bonds. You could even try high-yield bonds, which often generate better income. This doesn’t mean risky purchases of individual bonds. Instead, you could find a high-yield mutual fund where the collapse of one component doesn’t puncture your portfolio.

Britannica Money (2024)

FAQs

How does Britannica earn money? ›

Only 15 % of our revenue comes from Britannica content. The other 85% comes from learning and instructional materials we sell to the elementary and high school markets and consumer space. We have been profitable for the last eight years.

How reliable is Britannica? ›

Britannica has been widely recognized as the ultimate reliable source for comprehensive deep research with Britannica School, Britannica Academic, and Britannica Library. Our image library is second to none, with ImageQuest featuring 3.25 million images from over 62 collections.

Do they still sell Encyclopedia Britannica? ›

The encyclopaedia is maintained by about 100 full-time editors and more than 4,000 contributors. The 2010 version of the 15th edition, which spans 32 volumes and 32,640 pages, was the last printed edition. Since 2016, it has been published exclusively as an online encyclopaedia.

What are four types of money? ›

Different 4 types of money
  • Fiat money – the notes and coins backed by a government.
  • Commodity money – a good that has an agreed value.
  • Fiduciary money – money that takes its value from a trust or promise of payment.
  • Commercial bank money – credit and loans used in the banking system.
Jul 11, 2023

Why does Britannica cost money? ›

Britannica's commitment to rigor, research, fact-checking, and editing is the prevailing reason we remain the pivotal place of knowledge. Honoring this commitment is time-consuming, expensive work.

Who runs Britannica? ›

CHIEF EXECUTIVE OFFICER

Under the leadership of Jorge Cauz, Britannica and Merriam-Webster have been transformed from iconic print brands into two of the world's largest and most trusted digital media platforms, serving a global audience of more than 150 million monthly users.

Is Britannica more credible than Wikipedia? ›

Encyclopædia Britannica also argued that a breakdown of the errors indicated that the mistakes in Wikipedia were more often the inclusion of incorrect facts, while the mistakes in Britannica were "errors of omission", making "Britannica far more accurate than Wikipedia, according to the figures".

Can anyone post on Britannica? ›

It is also necessary that the person who submits an article affirm that he or she is the article's original author and that the article does not infringe on anyone's copyright. All submissions are vetted by Britannica's research and content editors.

Are the authors of Britannica credible? ›

Britannica's editorial process

Over the following two centuries, Britannica established its reputation for clarity, accuracy, objectivity, and fairness by drawing on the best authorities of every era, whether the latest published scholarship or the most respected Nobel Prize winners.

Are encyclopedias worth any money? ›

Are World Book encyclopedias worth any money? Basically, no. A complete set in very good condition might sell for a few hundred dollars. They have no rarity value and they aren't antiques.

Is Britannica no longer free? ›

Britannica Premium Benefits

You will not be charged during your free trial, and you can cancel at any time. If you decide not to cancel your subscription, your service will continue at $1.44 a week (billed annually at $74.95) for your first year and renew after that year at the then-current rate annually.

What happened to Britannica? ›

In 2012, after 244 years, Britannica ended the print editions, with the 32 volumes of the 2010 installment being the last on paper; future editions have been published exclusively online since.

What is the oldest money? ›

The shekel was the unit of weight and currency, first recorded c. 2150 BC, which was nominally equivalent to a specific weight of barley that was the preexisting and parallel form of currency.

What is faith money? ›

Fiat money is a government-issued currency that is not backed by a commodity such as gold. Fiat money gives central banks greater control over the economy because they can control how much money is printed. Most modern paper currencies, such as the U.S. dollar, are fiat currencies.

Which is the most liquid form of money? ›

Cash is the most liquid asset possible as it is already in the form of money. This includes physical cash, savings account balances, and checking account balances.

Where does Britannica get their sources? ›

Britannica commissions work from experts, including leading thinkers in academia and journalism. Notable contributions have come from Nobel laureates and world leaders.

Is Britannica royalty free? ›

By sending UGC, you automatically grant to Britannica, a royalty-free, perpetual, irrevocable, non-exclusive license to use, reproduce, modify, publish, edit, translate, distribute, perform, and display it alone or as part of other works in any form, media, or technology whether now known or hereafter developed, and to ...

What is the business model of Britannica? ›

In effect, Britannica's online distribution was split into two avenues: one, Britannica.com, aimed at consumers and supported by advertisem*nts and subscription fees (from subscribers who wanted an ad-free experience), and the other, at the eb.com domain, for institutions such as schools and libraries.

How does Britannica get its information? ›

Since its founding, the Encyclopædia Britannica has relied upon both outside experts and its own editors with various subject-area proficiencies to write its entries.

References

Top Articles
Latest Posts
Article information

Author: Trent Wehner

Last Updated:

Views: 6017

Rating: 4.6 / 5 (76 voted)

Reviews: 91% of readers found this page helpful

Author information

Name: Trent Wehner

Birthday: 1993-03-14

Address: 872 Kevin Squares, New Codyville, AK 01785-0416

Phone: +18698800304764

Job: Senior Farming Developer

Hobby: Paintball, Calligraphy, Hunting, Flying disc, Lapidary, Rafting, Inline skating

Introduction: My name is Trent Wehner, I am a talented, brainy, zealous, light, funny, gleaming, attractive person who loves writing and wants to share my knowledge and understanding with you.